ELIN KLOCKARE JARLSTROM
Creative Director / Creative Copywriter
Amazon
For four years, I was the Creative Director on a range of international social campaigns for Amazon, spanning across paid, organic and influencer.​
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My role: Creative Director / Creative
Big Deals Are Coming Your Way
Black Friday
Amazon wanted to remind customers of the big deals available during Black Friday.​
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We came up with the idea "Big Deals Are Coming Your Way", and partnered with three VFX creators to bring to life the
concept in their own unique way.
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The global campaign beat all benchmarks and was shared across Amazon social accounts worldwide.
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Date Reveal
Prime Day
Amazon wanted to raise awareness of the Prime Day date amongst Gen Z consumers.
We worked with a diverse set
of content creators to reveal the date in unexpected, engaging ways across social.
The campaign nearly doubled the benchmarks for views and more than tripling engagement targets.
Prime Changes Everything
Amazon Prime
Amazon had a fun idea; take world-famous memes and see what happens when Prime is added to the mix.
We helped develop the original idea,
and search through the entirety of the meme-universe to find the perfect ones to bring the concept to life.
The videos where created for
both paid and organic.
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Calling All Content Creators
Amazon Influencer Program
Amazon wanted to promote the Amazon Influencer Program amongst Gen Z content creators across Europe, to drive
awareness of the program and encourage new sign-ups.
The challenge was to create a piece of content that would perform well on both Amazon's channels as well as on partner creators' channels.
Shop Small
Amazon SMBs
More than half the products sold on
Amazon are from small and medium-
sized businesses.
Over the years, we created a range of organic and paid content campaigns to promote small businesses on Amazon across Europe. ​
One Less Thing To Worry About
Holiday Season
Amazon wanted to remind Millennial
and Gen Z consumers of their fast delivery services during the busy Holiday season.
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We worked up a concept around the insight that the holidays can be a very stressful and busy time, and that Amazon’s speedy delivery gives customers one less thing to worry about during this period.
The idea featured popular macro-comedy-
creator Daniel Labelle racing to complete his holiday chores, all with the help of Amazon Prime Delivery.
The targeted organic & paid campaign went live across Instagram, YouTube and TikTok in 11 markets,
including Daniel’s own channels.
