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ELIN KLOCKARE JARLSTROM
Creative Director / Creative Copywriter
McDonald's
'Do you speak Gobblefunk?'
Most parents have fond memories of reading Roald Dahl’s imaginary stories from when they were kids.
This campaign used Roald Dahl’s own language ‘GobbleFunk' to communicate to parents that his books are back at McDonald’s, for everyone to enjoy.
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The campaign launched across TV,
Social & Radio.
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My role: Creative
Directed by Luke Roulstone
Social
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