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ELIN KLOCKARE JARLSTROM
Creative Director / Creative Copywriter
'I Would If I Could'
In 2015, although the UK was facing a severe blood shortage with over 100,000 donations needed to meet demand, gay men were still banned from giving blood.
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This film, made together with Partizan, was created to raise awareness of the problem and show how most gay men would give blood if they could.
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It gave us a personal invitation to the House of Commons, where the issue was being discussed further.
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Today, gay men are allowed to donate blood, after the ban was lifted in 2021.
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My role: Creative
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