ELIN KLOCKARE JARLSTROM
Creative Director / Creative Copywriter  

For the theatrical and EHV releases of Deadpool & Wolverine,

Disney wanted to build excitement on TikTok and Instagram. 

We came up with the campaign ‘Unexpected Pairings’, inspired by the unexpected bromance of the two rival characters coming together on the big screen for the first time.
 

We worked with a range of different content creators across a diverse pool of communities, who explored the theme in their own unique way - from crafts and cooking, to baking, gardening and pets. Deadpool and Wolverine themselves loved and reshared

some of the content. 

 

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My role: Creative Director