ELIN KLOCKARE JARLSTROM
Creative Director / Creative Copywriter  

The LEGO Group wanted a big global
campaign to launch their new LEGO
City sets.

 

Together with OLA (Our LEGO Agency),

we developed ‘The Ultimate Escape
Challenge’. 

The campaign came to life through a
mix of live action and animation. Final assets included TVC, Shopper ads, a 6-part YouTube Series, Web assets and Cinema. 

​

My role: Creative Director