Canon

'Shoot The Beat'

Canon EMEA wanted a social-first campaign targeted at Hybrid
Creators, for the launch of the new Canon EOS R5MARK II.

We came up with ‘Shoot the Beat’.

In this multi-platform campaign, we challenged Director and Hybrid Creator Anthony Rubinstein to shoot and edit a music promo on the EOS R5 MARK II in under 48h,

for musician Hana Lili.

My role: Creative Director

Directed by Anthony Rubinstein

Alongside the final music video and stills for Hana Lili’s track “Iconic”, we created a range of assets for Canon EMEA's channels.

This included a behind-the-scenes YouTube video showcasing how the features were used. We also created a tailored-to-platform IG and TikTok video of the BTS.